Design Recruitment

• Writing and editing technical and non-technical blogs, social media posts and reports.
• Translate tech innovation into meaningful stories.
• Work with stakeholders from different products to understand their objectives and pitch and deliver content to meet their needs.
• Support write strategic papers for C-suite level

Job Summary

Primary Duties & Responsibilities

• Develop and maintain a calendar noting the tactics selected, costs, and timing across initiatives for each area of business

Implementation

• Secure estimates for Marketing Manager's approval and submit invoices
• Produce engaging, persuasive, high-quality campaigns assets by collaborating with marketing leads, Creative Services and external resources, such as media and industry publications

We're searching for a B2B Marketing Coordinator who can contribute to the successful execution of marketing programs while assisting with the development of new initiatives aligned with company and customer goals. Your efforts ensure our marketing efforts help us achieve our immediate and long-term business goals.

Initiatives include industry events (including pre-event and post-event activities), social media (organic and paid), paid media, digital campaigns, and development of marketing and sales assets.

Planning

• Collaborate with marketing leads and marketing functions on initiatives and requests for Commercial Finance, and BaaS, including the Pathward-managed program
• Execute initiatives by leveraging the appropriate formats, channels, and engaging content approaches
• Work with Marketing Analytics, Digital and Demand Marketing to ensure proper set up of campaigns prior to launch for performance tracking
• Employ best practices including use of data to drive content; leverage buyer personas; identify keywords for SEO; and A/B testing
• Deliver campaigns on time and within budget
• Communicate regularly with marketing leads on progress and performance

Analysis

• Compile market research, industry trend forecasts, and competitor analyses, including their marketing tactics and offers

Management

• Ensure consistency across all asset types and channels

Knowledge & Skills
To be successful in this role, you will need the following skills and abilities:

• Develop a solid understanding of the target audience and their pain points, as well as LOB solutions and offerings
• Identify and review marketing activity reports and metrics to evaluate program success
• Track outcomes of industry events including impressions on social media, number of meetings, and more
• Make recommendations to marketing leads to adjust campaigns based on performance 
• Enter projects and initiatives in Workfront to assign tasks, and ensure deadlines are met
• Support the development and maintenance of internal tools [Marketing site on Intranet]
• Develop and document repeatable processes
• Explore opportunities to add value to the role
• SEO to apply key principles and keywords effectively to content
• Technical to understand the uses, potential and limitations of the tools required for campaign execution
• Analytical to interpret data, and understand why a campaign does or doesn't work
• Financial to effectively manage projects within budget
• Communication to clearly articulate campaign goals, audience needs, campaign status and feedback
• Proficiency in MS Office, work management and content management tools

Work Experience Requirements

• Proven experience (1+ years) in a Marketing Coordinator or related role

Education & Certification Requirements

• Bachelor's degree in business, marketing, journalism, English or another relevant field

Distinguishing Characteristics

In this role, you'll work with the Marketing team on initiatives that span the entire buyer's journey in support of awareness, lead generation, sales enablement, conversions, retention, and cross-sell.

You must be highly organized, able to handle several diverse projects simultaneously, and consistently meet established deadlines. You are curious, able to interpret customers' behavior and suggest creative ways to increase brand awareness. You have an eye for detail and have a history of effectively collaborating and communicating with others. This role reports to the Marketing Manager.

About:

Hi, we're Brigit! A holistic financial health company helping every American build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. We're backed by leading VC's including Lightspeed Venture Partners and DCM, a number of the world's most influential social impact investors like Flourish and Sound, and several mission driven celebrity investors like Kevin Durant and Ashton Kutcher! If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team!

Brigit is doing innovative and exciting work, but don't just take our word for it, our work is being recognized by others:

Built In's 2023 Best Startups to Work For In New York City Fast Company's Most Innovative Companies of 2022 Forbes Fintech 50 2022
Business Insider's Most Promising Consumer Startups 2022

Role Overview:

Brigit is looking for an experienced and accomplished Product Design Lead to join our team and help shape the future of our products. As the Product Design Lead reporting directly to our VP of Product, you will be responsible for setting the design and user experience direction across all products, including web and mobile applications.

This is a critical role working closely with product and engineering leadership to set and drive our product roadmap forward while mentoring and guiding a team of designers. This is a great opportunity for an experienced product designer looking to further their career in design leadership.

*This role will be hybrid (2-3 days per week onsite), based out of our NYC office in Flatiron.

What you'll be doing:

Partner with product and engineering leadership, shape the processes and structures by which Brigit's product is designed, built, and released and help create a product vision and roadmap

Serve as the primary voice on design systems, guidelines, and best practices to ensure consistency and scalability across all products

You'll spend 40% of your time on “product design lead responsibilities” including running design sprints, critiques, design ops, and retros

You'll spend 60% of your time as an individual contributor on one of our cross-functional product teams alongside a product manager, software engineers, and others

Establish and nurture a culture of collaboration, creativity and innovation within the design team

Work closely with stakeholders to understand business goals and user needs, and translate them into effective design solutions

Stay up-to-date with the latest design trends, tools, and technologies, and incorporate them into our design process.

Conduct user research and gather feedback to inform design decisions and improve the user experience

What you have:

• Commitment to financial wellness for everyday Americans
• Highly empathic, leads with compassion, and is able to influence without authority
• A proven track record of being an individual contributor. You've designed products for users and you've worked with cross-functional teams in an agile environment to launch them.
• 5+ years combined experience in product design focused roles
• 2+ years of experience working on a consumer (B2C) focused product required
• 1+ years of experience in a design lead role required. You've helped guide other designers and been responsible for design systems, guidelines, and best practices.
• You are opinionated about product design direction and are relentless about improving the experience
• Expertise with Figma and all aspects of the B2C product lifecycle required
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

The anticipated annual base salary for this position is $130,000 - $165,000. This range does not include any other compensation components or other benefits for which an individual may be eligible. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Our Benefits & Team:

• Medical, dental, and vision insurance Equity participation
• Flexible PTO Policy
• 401k planPaid Parental Leave
• Monthly reimbursements to use against wifi and cell phone bills
• Help hard working Americans build a brighter financial future
• High-growth company at an early stage
• A dynamic, flexible and collaborative start-up work environment with a highly talented team

Brigit is committed to providing equal employment opportunities for all applicants and employees without regard to race, religion, color, sex, pregnancy (including breast feeding and related medical conditions), national origin, citizenship status, uniform service member status, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws. We are proud to be an equal opportunity workplace.